Monthly Archives: April 2013

No. 1: Create a powerful brand image with consistency. Your brand image is what both current and prospective customers think about your company. This image is developed through repeated interactions with customers, so it’s essential that you send them consistent messages. At Inikosoft, we will make sure your business has the same look and feel in all forms of marketing, including direct mail, online, email, and more. For a brand image to accurately stick in the customers’ minds, it must be true to its product and services and the company must live up to all its promises. No. 2: Identify objectives for your website. Before you invest money to create a flashy website, determine your No. 1 goal. Ask yourself, “Am I creating a website so I can mainly inform or educate visitors? Do I want to sell products? Is my goal to generate leads?” The main objective will help Inikosoft dictate the design and overall layout. No. 3: Optimize your web presence. Without search engine optimization from Inikosoft, your business is a needle in a global haystack. There are a few best practices you should consider that are within everyone’s means: Creating and maintaining various social media channels as they influence search rankings; including keyword phrases on your websites; developing a content-rich website through blogs and white papers.  For a more in-depth approach, small business owners can easily find articles online on basic SEO. Depending on your business, it may even be worthwhile to enlist the services of an SEO expert. No. 4: Learn and practice basic accounting. A lot of small businesses fail because of mismanagement and under-capitalization.  To avoid these pitfalls, owners should understand basic accounting – or hire someone who can provide local accounting support. If you’re determined to go at it alone, an online service like Quick Books is a useful way to practice standard accounting procedures and will help you take the reins of your company’s finances. No. 5: Take a disciplined approach to customer acquisition. If you’re not acquiring new customers – even if your business is booming – your competitor probably is. To remain competitive, budget how much you will spend to acquire customers on an ongoing basis. This means creating, implementing and sticking to a plan. Remember, sales, marketing and promotions aren’t optional in business; they are basic business requirements and must be treated as such. Inikosoft will set-up many different ways to help you achieve new customer acquisition! Inikosoft is a Los Gatos Website and Design firm that supports small business owners, with a very unique atmosphere teeming with modern creativity and youthful energy. Our experienced team of marketing and design professionals will exceed your expectations with an unparalleled level of personalized service and strict attention to detail. Credit: Fox Business]]>

What is a business card? A business card is a small card that contains details of the person who gave it to you with their relationship to the business or organization their representing with ideally the organization’s logo and the person’s contact details. What types of business cards do we offer? Inikosoft offers many different types of business cards (including the industries thickest 16-point card stock):

1. UV Glossy Coated = UV coating, or ultraviolet coating, is a very glossy, shiny coating applied to the printed paper surface and cured on a special machine using ultraviolet light. These special UV coatings harden, or cure when they receive ultra violet radiation.
2. Satin Matte Coated = The satin matte finish is smooth and dull, lending a soft and elegant look while making fingerprints evaporate without a trace.
3. Linen Textured Uncoated = Linen Cover allows your print products to gain a unique feel and texture, allowing you to write on it easily.
4. Completely Uncoated = If you don’t like any kind of Gloss or Matte Finish, and would like to write on it with any pen, then this premium grade paper is the best choice.
5. Silk Laminate = These cards are strong, tear resistant, water resistant yet have a silky smooth texture. Most importantly, you can write on them!

For more information on our business card services, please contact Inikosoft today!

Inikosoft is a Los Gatos logo design firm, with a very unique atmosphere teeming with modern creativity and youthful energy. Our experienced team of marketing and design professionals will exceed your expectations with an unparalleled level of personalized service and strict attention to detail. Credit: Webgoals]]>

Aparna Ramadurai is an independent nutrition consultant and registered dietitian with over 10 years experience in clinical nutritional management, medical and surgical weight management, health education and wellness. She specializes in adopting evolving medical and technological research into developing nutritional strategies for community health and wellness. To check out her website, please click here!   Inikosoft is a full-service graphic and web design firm with a very unique atmosphere, teeming with modern creativity and youthful energy. Our experienced team of marketing and design professionals will exceed your expectations with an unparalleled level of personalized service and strict attention to detail.]]>