E-commerce websites are the backbone of many businesses and play a major role in the success of an online store. They allow you to sell products and services, manage orders and payments, and provide customer support. But to be successful online, it’s not enough for an eCommerce website to simply exist; it must also be optimized for user experience, search engine optimization (SEO), usability, and performance.
1. Be Responsive
Responsive design is a web design approach that allows a website to adapt to the size of its viewing device, such as a smartphone or tablet. This means that your site will look great on any device, so you don’t have to worry about how it will look on different screens.
As more people access the internet through their smartphones and tablets, responsive design has become increasingly important for eCommerce sites. If your site doesn’t support responsive design, it could lose visitors who are searching for products on mobile devices and not finding what they need because they can’t view your content in an easy-to-use format (or at all).
2. Build Your Site with SEO in Mind
SEO is a long-term strategy. It’s not something you can do for one month, then forget about it and expect to see results. If you want your ecommerce website to be successful, it needs to be optimized for search engines in order for people to find it when they’re searching for products like yours. SEO takes time and effort–but the payoff is worth it!
3. Do Not Use Flash
Flash is not a good option for ECommerce websites. Flash may have had its time in the spotlight, but it’s time has passed. Flash was never designed to be responsive and mobile-friendly, which means that if you use it on your website today, you’re going to have some serious issues down the road when more people start using their phones and tablets instead of desktop computers.
Additionally, search engines don’t like flash because they can’t read through it easily (or at all). This makes it harder for them to index your site properly so that users can find what they need when searching online. And lastly: users hate flash! Who wants an ugly animated box covering up their content? If a user comes across something like this while browsing online they’ll likely close it immediately without ever seeing what lies beneath–and then go somewhere else where there aren’t any annoying animations or popups blocking their view!
4. Pick the Right Development Platform
Choosing the right development platform is an important step in building your eCommerce website. A development platform is essentially a tool for building websites, so it should be flexible and scalable enough to accommodate your business’ needs over time. Two popular options are Shopify (a hosted solution) and WordPress (a self-hosted solution).
Shopify offers many advantages over other platforms: it’s easy to use; it has built-in analytics tools; there are lots of third-party apps available if you need them; there’s 24/7 support via chat or phone; and best of all–you can get started with no upfront costs! Plus, if you ever decide that Shopify isn’t right for your business anymore (for example if they increase their prices), then simply export all of your data from them into CSV files which can then be imported into another platform like WooCommerce or Magento.
These 4 principles will make your eCommerce website work better.
- Mobile-friendly: Your website needs to look great on every device, whether it’s a desktop computer or an iPad mini. That means no horizontal scrolling or zooming in/out just to read text. This is the most important principle of all. If you don’t have a responsive website, your visitors won’t be able to find what they’re looking for and will quickly leave.
- Build with SEO in mind: Search engine optimization (SEO) refers to the practices used by webmasters so that their sites appear higher in organic search results on search engines such as Google and Bing–and stay there longer than competitors’ sites do. This involves things like keyword research, content creation based around those keywords, and link building through social media platforms like Facebook and Twitter…you get the idea!
We hope this article has given you some insight into how to create a great eCommerce website. If you’re looking for more information on how to develop an eCommerce website, we have plenty of support and resources to pr