What is Debranding and Why is it so Important for Your Company-01

What is Debranding and Why Should Your Company Utilize it?

and they must have the ability to be easily applied to a wide array of branding initiatives aimed at different audiences. While it may seem like a daunting task, there are many benefits to debranding your business, but let’s first learn about where debranding comes from.

Debranding: A Brief History

Debranding is not a new concept—in fact, it’s been around since the 19th century. One of the earliest recorded examples of debranding comes from the British brewing company Bass & Co. In 1876, the company decided to remove its name and logo from all of its products after customers started referring to its flagship beer simply as “Bass.” The company’s logo was also replaced with a simple red triangle. While the company’s decision to debrand was met with some initial resistance, it eventually paid off. The company’s sales increased significantly, and Bass & Co. became one of the most successful breweries in the world due to its simple, to-the-point branding. More recently, Burger King has undergone its own debranding. Their logo is now a flat design and more aligned with the logo used by the brand throughout the 1970-1990s. This shift to a more retro look is reflective of Burger King’s desire to reposition the chain as a higher-end burger restaurant (as it was originally seen) rather than a fast food joint. Furthermore, taking their branding in a new direction will allow them to appeal to a new generation of customers. Like Bass, Burger King’s retro-modern look has been a success. While debranding may seem like a drastic step for businesses to take, it can be an effective way to refresh your image and connect with consumers on a more personal level.

Debranding Makes Your Brand Easily Identifiable

Brands are constantly vying for attention and it can be easy for consumers to become overwhelmed by the sheer amount of information they are bombarded with on a daily basis. Debranding is the process of removing unnecessary design elements from a brand’s visual identity. This can include removing flourishes, complex typography, drop shadows, and gradients from logos and other visuals. Debranding can help simplify a brand’s identity and make it more visually consistent. By removing extraneous text and graphics, debranding allows consumers to more easily identify your brand and its core message.

Adapt Your Brand to Different Audiences, Locations, Niches, Etc. 

A skillfully debranded logo can easily help you create a new color palette and branding strategy for your company without losing any of the recognition you’ve worked hard to build. Do you have a marketing initiative aimed at women? Use femine colors. Trying to give off an autumn vibe? Use colors that evoke the leaves changing. You can do all of this with the same debranded logo! A complex brand can be more difficult to understand or keep up with when compared to a simpler brand. By debranding, you become far more flexible by offering customizations or options that allow customers to make the brand their own.

Essential in a Mobile World

In a mobile-first world, where the dimensions of design are constrained by the size of app buttons and favicons, debranding can be an important step in creating a more usable interface. Removing major traces of your branding can help users focus on the task at hand, rather than be distracted by logos and branding elements. Usability is key and debranding can be an effective way to ensure that users have the best possible experience. ~ If you are ready to debrand, let us know today!]]>

5 Crucial Steps for a Successful Digital Marketing Strategy-01

5 Crucial Steps for a Successful Digital Marketing Strategy

In today’s digital age, businesses need to have a strong online presence in order to succeed. More and more consumers are using the Internet to research products and services before making a purchase, so it’s essential for businesses to be visible where potential customers are looking.  That’s where digital marketing comes in.  Digital marketing is the process of promoting a business or product online, through channels such as search engines, social media, and email. By using digital marketing strategies, businesses can reach a wider audience more easily and effectively than traditional marketing methods. And, as the internet continues to grow in popularity, digital marketing will only become more important for businesses of all sizes.  When done right, digital marketing can help businesses boost their visibility, reach new customers, and achieve their goals. But, what are the steps you need to take in order to have a successful digital marketing strategy?  

1. Determine Who Your Target Audience is and What They Want

Any good digital marketing strategy starts with a clear understanding of the target audience. Without this critical step, your business risks wasting time and losing out on opportunities. After all, there is no one-size-fits-all approach to marketing, and what works for one group may not resonate with another.  By taking the time to research and segment their target audience, you can create campaigns that are more likely to resonant and result in conversions. Additionally, a deep understanding of your target audience’s needs and desires can help inform other aspects of your business, from product development to customer service.  In today’s competitive landscape, businesses that take the time to understand their target audience are more likely to succeed.  

2. Create Compelling and Original Content That Speaks to Your Audience

In a world where everyone is inundated with marketing messages on a daily basis, it’s more important than ever to create compelling and original content that speaks to your audience. With so much noise out there, it can be difficult to cut through the clutter and capture people’s attention. That’s why it’s essential to create content that is relevant to your target audience and that resonates with them on a personal level.  Whether it’s a blog post, a video, or an infographic, your content should be informative and engaging, and it should offer something unique that your competitors don’t have. After all, if you’re not providing value to your audience, they’re not going to stick around for long. When you take the time to craft original content that truly speaks to your audience, you’ll be rewarded with their attention, loyalty, and business.  

3. Make Sure Your Website is User-Friendly and Informative

Having a user-friendly and informative website is critical for businesses across every industry. For one, a well-designed website can help to build trust and credibility with potential customers. First impressions are everything, and a poorly designed website is likely to turn off potential customers before they even have a chance to learn more about your product or service. Furthermore, a user-friendly website is more likely to keep visitors engaged and encourage them to explore your site further.  Finally, an informative website is essential for any successful digital marketing strategy. In order to effectively market your business online, you need a site that provides relevant information and guides users towards taking action, whether that’s making a purchase, signing up for a newsletter, or completing another desired goal.  

4. Take Advantage of Social Media Platforms to Reach a Wider Audience

In the past, businesses who wanted to reach a wider audience for their product or service had to rely on traditional marketing methods such as print ads, television commercials, and direct mail. While these methods can still be effective, they can also be expensive and time-consuming.  With over 3 billion active users around the world, social media offers businesses a more cost-effective and efficient way to reach a significantly larger audience with relatively little effort. In addition, social media provides an excellent way to build relationships with customers and create a community around your brand.  Also, social media platforms offer tools to help businesses track the results of their campaigns and measure their ROI. As a result, there are many good reasons for businesses to take advantage of social media platforms when planning their digital marketing strategy.  

5. Use Data and Analytics to Constantly Improve Your Strategy

In the ever-changing world of digital marketing, it’s important to constantly review and adjust your strategy in order to stay ahead of the competition. Data and analytics can be a powerful tool in this process, providing insights into which tactics are working and which need to be tweaked or abandoned altogether.  By regularly reviewing your data, you can ensure that your digital marketing strategy is always on the cutting edge, helping you to attract more customers and drive more sales. What’s more, data-driven improvements can help you to save money by avoiding wasteful spending on ineffective tactics.  ~ Are you ready to start your digital marketing strategy? Let us know!]]>

Social media exposure

4 Tips to Enhance Your Social Media Marketing Strategy

Social Pilot)

  • 92% of marketers agree that social media plays a crucial role in their marketing strategy
  • Over 85% of marketers have seen tremendous growth in visibility and brand exposure through social media
  • 78% of marketers have witnessed an increase in traffic via social media
[/vc_column_text][vc_column_text css=”.vc_custom_1654648694166{padding-top: 10px !important;}”]Now, if you’ve thought about giving social media dedicated time and effort, it’s time to learn how to create an effective social media plan. Here are some tips to help you elevate your social media marketing strategy.[/vc_column_text][vc_column_text css=”.vc_custom_1654648402710{padding-top: 10px !important;}”]1) Know Your Target Audience Creating a social media plan centered around your target audience is vital. It will help you determine everything from which platforms to use to what type of content you will create. It is good to build content around your target audience’s wants and needs as well as their demographic information and the type of content they respond best to.[/vc_column_text][vc_column_text css=”.vc_custom_1654648407334{padding-top: 10px !important;}”]2) Establish a Winning Plan It’s imperative to post content that is timely, relevant to your target demographic, and in line with your goals. A few things include:
  • Having a list of events and special days
  • Creating a content theme to offer your audience a unique experience
  • Making a list of hashtags for different channels
[/vc_column_text][vc_column_text css=”.vc_custom_1654648412406{padding-top: 10px !important;}”]3) Utilize the Art of Storytelling Humans connect more to stories that inspire ideas and encourage interaction. Share posts that drive excitement and investment in your brand. Don’t just market your products! Talk about the people who make your company so great, why you do what you do, or some of the causes that are important to you. Your stories must tell your audience what your values and beliefs are.[/vc_column_text][vc_column_text css=”.vc_custom_1654648745350{padding-top: 10px !important;}”]4) Treat Each Social Media Channel Individually Many people assume that social media is a great distribution tool, so they share the same message everywhere. This is a big mistake! If you want to reach new heights, treat each platform uniquely, considering its functionalities and features. There are multiple social media tools to schedule your posts and even customize them, which will cut down immensely on the time and effort needed to tailor your posts. Some things to consider about the major networks:
  • Facebook is great all-in-one tool that has a robust advertising platform
  • Twitter is ideal for trending news and one-on-one interactions
  • Instagram is the place for images or reels, and is much more lifestyle-centric
  • LinkedIn is perfect for more serious, business-oriented dialogue
[/vc_column_text][vc_column_text css=”.vc_custom_1654648759789{padding-top: 10px !important;}”]So, if you wish to grow a loyal fanbase, use a unique strategy for each social channel.[/vc_column_text][vc_column_text css=”.vc_custom_1654648422478{padding-top: 10px !important;}”]Wrapping Up You can boost your social media marketing game through an organized strategy aimed at increasing engagement, visibility, and converting your followers into active customers. The tips listed above are the most effective ways to increase your brand exposure and drive growth. Let us know if you’re ready to take your social media profiles to the next level.[/vc_column_text][/vc_column][/vc_row]]]>

SEO Terms-01

SEO for Beginners Part 2: SEO Terms You Need to Know

As we discussed in our last article, SEO (“search engine optimization”) is a critical part of any business’ online marketing strategy. But if you’re not familiar with some of the terms involved with SEO, it can be difficult to know where to start. That’s why we’ve put together this list of SEO terms you need to know. By understanding them, you’ll be able to make informed decisions about your website and its marketing strategy. So let’s get started!  

SEO Terms You Need to Know

Anchor Text Anchor text is the text used in a hyperlink. It is the visible, clickable part of a link that users can see and interact with. When used in the context of SEO, anchor text can be an important factor in helping search engines understand the content of a webpage and determine its relevancy to specific keywords or phrases.    Alt Attribute Text The Alt Attribute Text is the text that appears in place of an image on a webpage if the image cannot be displayed. This text is important for SEO because it allows Google and other search engines to index the content of your page.  Google uses the Alt Attribute Text to determine what your page is about and how it should be ranked in search results. Alt Attribute Text should be relevant to the image, but also descriptive and keyword rich.   Bots Bots are computer programs that help websites improve their search engine rankings and drive more traffic to their pages. Bots crawl through websites, analyzing the content and structure of pages in order to identify keywords, backlinks, and other factors that can affect a website’s SEO ranking.   Title Tag Title tags are an important part of search engine optimization, or SEO. These short bits of text are used to describe the content of a webpage, and help search engines understand what the page is about. When creating title tags for your website, it’s important to include relevant keywords that best describe your content. It’s also important to keep your title tags relatively short – around 50-60 characters is a good rule of thumb. Any longer than that and your title tag may be cut off in search results.   Meta Description These short snippets of text provide information about the content of a webpage and help guide users when they are searching for specific keywords or topics online.In order to create effective meta descriptions, it is important to understand the basic principles behind SEO. Some key concepts to keep in mind include keyword research and density, as well as the importance of creating unique and compelling content.   Keywords Keywords are an essential part of any effective SEO strategy. Keywords are search terms that people use when browsing the internet, and they act as a sort of “roadmap” for internet users to find the information or products that they are looking for. There are many different types of keywords, including long-tail keywords, high-traffic keywords, and low-competition keywords. Picking the right keywords to target can be a tricky process, but it is essential to the success of any SEO campaign.   Long Tail Keyword Long tail keywords are a type of search term that is highly specific and targeted to a particular audience. Long tail keywords can help you improve your search rankings, as they tend to attract fewer searches than more popular keywords, but have much higher conversion rates due to their specificity.   Keyword Density This refers to the number of times a specific keyword appears on a page, and it is used as a measure of how relevant that page is to that particular keyword. Keyword density can be calculated by simply dividing the number of times a keyword appears by the total number of words on the page. Keyword density is only one of many factors that contribute to SEO and search rankings, but it can be a critical factor in determining how high your website ranks for certain keywords. To get the most out of your keyword density, it’s important to use a variety of different keywords and phrases throughout your content, as well as to use them in the right places. For example, it’s generally considered best practice to include your primary keyword in the first paragraph and title of your page, as well as in subheadings throughout. Other locations where you may want to focus on including keywords include image alt text, meta descriptions, and outbound links.   Page Rank Page Rank refers to a formula used by Google to determine the relative importance of a website. Page Rank takes into account several factors, including the number and quality of links pointing to a site, as well as the content on the site itself. Higher Page Rank indicates that a website is more relevant and valuable to its target audience, making it a highly sought-after ranking factor for many SEO professionals.    Headings Headings help organize your content and make it more readable for both users and search engines. Headings should be used to break up your content into logical sections, as well as highlight important information or ideas.   Inbound Links Inbound links, also known as backlinks, are links on other websites that point back to your own website or blog. These links help to increase visibility and traffic to your site, which can lead to higher rankings in search engines and more potential customers visiting your site.   Outbound Links Outbound links, or external links, are the links that point away from your website to other websites and pages on the internet. Outbound links can help improve your SEO in a number of ways, including boosting your site’s credibility and authority as well as increasing traffic and engagement   SERP Search Engine Results Page (SERP) is the page displayed by a search engine in response to a query by a user. The main component of SERP is the list of results, which may include web pages, images, videos, and other types of files. SERP also usually includes some information about each result, such as the title, URL, and a brief description. SERP may also include ads. This was the second in a series of articles on SEO. Check back over the coming weeks for more information on this critical part of digital marketing.   ]]>

What is Search Engine Optimization (SEO)? | Inikosoft

SEO for Beginners Part 1: What Is It?

If you’re looking for ways to improve your website’s visibility and ranking in the search engines, then SEO is something you will want to learn more about. SEO is a process by which you can optimize your website or blog so that it will rank higher in the search engine results pages when people search for terms related to your business or niche.  In this article, we will discuss what SEO is, how you can optimize your website or blog for the search engines, and some of the common mistakes people make when trying to do so. We’ll also provide tips on how to avoid these mistakes, as well as some helpful resources and tools that you can use to make the process easier.

What is SEO?

SEO is short for “search engine optimization.” It is a long-term marketing strategy employed in order to improve a website’s visibility and organic search results in google and other global search engines. The main goal here is to increase the quantity and quality of traffic to a site from global search engines like Google, Yahoo, and Bing. SEO focuses on optimizing both the on-page and off-page ranking factors that influence where a site appears in a search.

How does it work?

There are a number of ways to properly optimize a website, including: choosing the right keywords, creating quality content, and building backlinks. Choosing the right keywords is critical. Keywords are the words or phrases that people use when they search for something on a search engine. If you want your website to rank for a certain keyword, you need to make sure that keyword appears prominently on your website. This can be done by including it in the title, meta tags, and body text. Another crucial element of SEO is creating quality content. Content is what will ultimately convince people to visit your website. If your content is well-written and relevant to your keywords, it will not only help your website rank higher on search engines, but it will also attract and keep visitors coming back for more.  Finally, building backlinks is also very important. Backlinks are links from other websites that lead to your website. The more backlinks you have pointing to your website, the higher it will rank on search engines. There are many other things you can do to optimize your website and we’ll be happy to tell you about them.

What are some SEO mistakes?

Making mistakes is human nature – we all do it. However, when it comes to SEO, even a small mistake can have big consequences.  One of the most common mistakes is failing to do keyword research. Keyword research is essential for understanding what people are searching for online and how to optimize your content to rank for those keywords. Without keyword research, you could be spending hours writing content that no one is ever going to see. Another common mistake is using too many keywords in your content in an attempt to manipulate your ranking in search results. This technique, known as “keyword stuffing,” is not only ineffective, but it can also result in search engines penalizing your site. Instead of cramming keywords into your content, focus on writing naturally and using keywords sparingly. Finally, one of the biggest SEO mistakes is neglecting the mobile version of your site. With more and more people accessing the internet from their phones and tablets, it’s essential to make sure that your site is optimized for these devices. If your site isn’t mobile-friendly, you’re likely missing out on a lot of traffic and potential customers.

Signs your SEO is working

There are a few different ways to tell if your website or blog is performing well. One way is to look at your organic traffic levels. If you’re seeing an increase in organic traffic, that’s a good sign that your SEO efforts are paying off. Another way to tell is to look at your search engine ranking. If you’re ranking higher for relevant keywords, that’s also a good sign. If you’re not happy with the results you’re seeing from your efforts, don’t despair—SEO is a long-term game, and if you’re patient and persistent, you will eventually see the fruits of your labor. We hope this has been helpful in giving you a basic understanding of SEO and how you can optimize your website for the search engines. It can seem daunting, but it doesn’t have to be. By avoiding common mistakes and using some of the helpful tools and resources we’ve mentioned, you can be well on your way to achieving success.  This was the first in a series of articles on SEO. Check back over the coming weeks for more information on this critical part of digital marketing.]]>


Is Your Website ADA Compliant?

Which businesses are required to comply with the ADA? The first thing to understand about the ADA is which businesses are required to comply. Under Title I of the ADA, any business with at least 15 full-time employees that operates for 20 or more weeks every year is covered by the law. Under Title III, businesses that fall into the category of “public accommodations,” such as hotels, banks and public transportation, are also required to comply. That means the entirety of the law applies, from physical considerations to digital accommodations. If your business falls under either Title I or Title III of the ADA and you do not believe you are compliant, consult with a disability lawyer and explore your options. [Interested in e-commerce website software? Check out our top picks.] There are no clear website accessibility guidelines When it comes to business websites, there are no clear rules. That doesn’t let businesses off the hook, though; they still must provide an accessible website that takes into account users with disabilities. “As far as websites go, there is no federally codified direction on how to make websites comply,” said David Engelhardt, a New York City-based small business attorney. “We only know that the ADA does apply to websites based on cases such as [Gil v. Winn-Dixie].” What’s the best way to build an ADA-compliant website if there isn’t a clear definition of what that means? There are a few actions you can take to set you on the right path toward ADA compliance, or at least help you demonstrate that your business has made a good-faith effort toward accommodation, should you ever wind up in court. Where to start Accessibility of a website means ensuring that individuals who are blind, deaf or who must navigate by voice are still able to meaningfully engage with the content on your website. This can be done in many ways, including some that are not immediately obvious. All in all, totally revamping a website to be ADA compliant could come with a hefty price tag, possibly up to $37,000, but it insulates your business from being targeted by lawsuits. “A business’s IT department must design its corporate website so that those who are disabled can access it easily,” said Steven Mitchell Sack, an employment law attorney based in Long Island and New York City. “For example, if someone is sight impaired, the web designer can install certain technologies such as screen readers in which a voice reads the text on the screen back to the web visitor. Refreshable Braille text for touchscreens can also be used.” In lieu of any regulatory guidance, business owners should consider looking to the regulations that govern federal agencies’ websites and related case law to gain an understanding of what compliance might be. There are risks related to the uncertainty of building out an accessible website ahead of regulatory guidance, but it could protect businesses once regulations are established. “There is no regulatory guidance on this issue – yet – for commercial entities,” said Nancy Del Pizzo, a partner at the law firm Rivkin Radler. “Thus, there are no regulations or statutes that define ‘ADA compliance’ as to websites. There are, however, requirements for federal websites as well as some detailed legal decisions that can be used as guidance, including opinions that have held that ‘reasonable’ accessibility is key.” Here are just some common ways businesses address accessibility issues on their websites:

  • Create alt tags for all images, videos and audio files: Alt tags allow users with disabilities to read or hear alternative descriptions of content they might not otherwise be able to view. Alt tags describe the object itself and, generally, the purpose it serves on the site.
  • Create text transcripts for video and audio content: Text transcripts help hearing impaired users understand content that would otherwise be inaccessible to them.
  • Identify the site’s language in header code: Making it clear what language the site should be read in can help users that utilize text readers. Text readers can identify those codes and are able to function accordingly.
  • Offer alternatives and suggestions when users encounter input errors: If a user with a disability is encountering input errors because of their need to navigate the website differently, your site should automatically offer recommendations to them as to how to better navigate toward the content they need.
  • Create a consistent, organized layout: Menus, links and buttons should be organized in such a way that they are clearly delineated from one another and are easily navigated throughout the entire site.
  There are other ways businesses can create an accessible website for users with disabilities. Consulting with an attorney that specializes in disability law is a must for businesses concerned about ADA compliance, but if you’re looking for a place to get started on your own, reading the ADA requirements is an important first step. Liability for failure to comply Failing to comply with the ADA means your business is susceptible to lawsuits, and it’s common for attorneys to seek out non-compliant businesses both in the physical and digital space. According to Engelhardt, the costs of an ADA lawsuit can add up quickly. “Other than a business being forced to comply, which is costly, the business will have to pay attorney’s fees, which can be tens of thousands of dollars,” Engelhardt said. “Depending on the state, the business owner can be looking at a $50,000 bill.” Beyond regulatory consequences, failure to provide accessibility to users with disabilities means losing out on business. If users cannot navigate your website, you might be missing opportunities to make sales. Further, even if you’re not missing out on sales, ADA compliance makes it easier for search engines to crawl and index your website, pushing it up in the rankings and getting your website in front of more users. “If users with disabilities struggle to complete forms and make purchases on your website, you could be losing out on potential customers,” said Laura Ferruggia, senior content creator for Miles Technologies. “Plus, many of the rules for ADA compliance also help websites with search engine optimization.” While regulatory guidance for website compliance with the ADA for businesses does not currently exist, it’s not too difficult to discern what is meant by “reasonable accessibility.” By making a good-faith effort toward achieving reasonable accessibility for users with disabilities now, businesses can get ahead of the regulatory curve and avoid potential lawsuits moving forward. Moreover, designing an accessible website can lead to more sales and better ranking on search engines for a modest investment. To find out more about the ADA and how your business can comply, consider reading the law or consulting with a disability attorney. Inikosoft Design Can Help! If you’re looking to make your website ADA compliant, we at Inikosoft are here to help. Head on over to our contact page or give us a call at 408.402.9545
Source: BusinessNewsDaily


Your Business Needs A Cohesive Digital Marketing Plan

Know where you are and where you’re going To create an effective digital marketing plan, you need to understand where your brand is currently in the digital landscape and where you’d like to be. By understanding your company’s long-term goals, you can incorporate them into the digital marketing plan and measure their effectiveness along the way.

Understand your market Your audience is the heart of your digital marketing strategy, and it is important to know your target audience — the people you are trying to reach. Your brand communicates with your customers through blog posts, marketing copy, email newsletters, and more. The entire content marketing strategy should be audience-centric. The best way is to know your audience, uncover the channels they are using, identify the lingo that resonates with them, and create content pieces that include their tone of voice, most-used hashtags, etc.

Keep an eye on the competition Take a moment and analyze the competition. How are they leveraging their digital marketing efforts? Compare your progress to your competitors’. By understanding what the competition is doing, your company can position your products or services to show how you provide a better value in the marketplace.

Optimization Make time for analyzing and optimizing — it is essential to growing your digital marketing plan and your business. By examining your digital marketing efforts, you can understand your successes, failures, or identify new opportunities.

We will help your business tell it’s own story through branding, search engine marketing, search engine optimization, social media marketing & engagement, dedicated lead capturing pages, and more!]]>

Is Your Website Secured for Google?

Benefits of HTTPS Well, the benefits of SSL are many as the data that is sent using HTTPS is secured via TLS – Transport Layer Security protocol which offers three-layer protections to the businesses online, that are – Encryption, Data integrity, and Authentication.

From the SEO perspective https will give you a good ranking boost and more referrer data. So no more dragged traffic because of HTTP, the organic traffic will be rightly pulled to your website with secured features. Moreover, HTTPS verifies the website to be safe for the server and for the users. It encrypts all the communication on the website, including the URLs that are for protection such as bookmarks, browsing history and the credit card numbers and details.

To summarize, it is advised to switch to https if you are into online business or use online transactions for your day to day life. Trust and security will give authority power to your online business as well help to gain rankings in search engines and boost in ROI.

We encourage our clients to make their websites secure with an SSL Certificate! If you need help, please contact us at 408-702-9545




Check Out Voltz Electric’s New Website!   We here at Inikosoft are very excited to show off the brand new website we did for Voltz Electric! Voltz provides premier electrical contracting in San Jose, CA. They can upgrade/update your home’s electrical system, as well as conduct overall safety inspections. When Voltz first contacted us, they were looking to revamp the entire look and feel of their website. Their completely redesigned site has all of the Inikosoft staples: it’s responsive, sleeker and bursting with color. We didn’t just revamp their brand with a beautiful website, however. We also optimized their SEO profile, streamlined their content and used the latest development techniques to create a fantastic user experience. As a leading digital agency, we take pride in both our front-end and back-end skills. If you or your company are looking to revamp your online presence, give us a call at (408) 402-9545 or email us at info@inikosoft.com. We look forward to hearing from you.