24 Jan We are a Digital Agency. But what does that mean?
In simple terms, a Digital Agency is a company that has evolved to meet the changing needs of marketing, providing creative, strategic and technical development of screen-based products and services.
At Inikosoft, we believe that every idea is a reflection of your personality. It isn’t just a business; it’s a part of who you are. So, we treat these ideas—these stories—as if they were our own. It isn’t our goal to simply build you a website or design your logo. Our goal is to create original designs, develop effective marketing campaigns, write compelling content, and so much more.
Traditionally a digital agency might have been labelled as an internet agency who rarely does print work, but the field has evolved into so much more than just websites. Important mediums now include mobile, applications, social networks, product display and packaging, direct mailing, etc.
It takes a deep understanding of the medium and process to successfully guide and grow a brand through the digital landscape. Successful brands take advantage of interaction and provide additional consumer value through digital means. The core principles of brand strategy remain the same but aren’t just the domain of traditional agencies anymore.