Why Is A Responsive Website Important?

Think about how your business’ customers interact with your website. Now open your website on a smartphone or tablet. Is the same experience possible on all devices? A poor mobile experience can be disastrous for small enterprises attempting to build their digital businesses. What has become clear is that businesses must redesign their online presence to take mobile device access into consideration. This is where responsive design comes in handy.

In essence, responsive design allows the creation of a website that reformats its contents depending on what device it is being viewed on. Clearly, a website will look and behave very differently on a 27-inch desktop monitor than on a 9-inch tablet PC. Responsive design takes these differences into consideration to ensure that the user experience is always optimized. Responsive design has a number of key advantages for small businesses:

  • Content can be created once and delivered to multiple devices
  • The user experience is the same no matter which device accesses the site’s content
  • As consumers increasingly use mobile devices to shop, responsive design can ensure this activity is familiar on a desktop, phone or tablet
  • With over half of the UK’s population now owning a smartphone, content must be optimised for this channel
  • Marketing opportunities can be enhanced with complementary services all delivered instantly across all customer touch points

If you are interested in having a responsive website, please contact Inikosoft Design to schedule a free consultation!

Inikosoft is a full-service graphic and web design firm with a very unique atmosphere, teeming with modern creativity and youthful energy. Our experienced team of marketing and design professionals will exceed your expectations with an unparalleled level of personalized service and strict attention to detail.
Credit: TechRadar