Your Business Needs A Cohesive Digital Marketing Plan

Everyone knows you need a business plan, yet many forget about a strong marketing plan that incorporates both traditional and digital marketing. According to the Managing Digital Marketing study by Smart Insights, 44 percent of brands don’t have a defined digital plan integrated into their overall marketing plan. In an ever-changing digital landscape, success in business can often depend on what a brand does, or sometimes doesn’t do, to market itself online.

To craft a digital marketing plan that can pack a powerful punch, here are four important points to keep in mind.

Know where you are and where you’re going
To create an effective digital marketing plan, you need to understand where your brand is currently in the digital landscape and where you’d like to be. By understanding your company’s long-term goals, you can incorporate them into the digital marketing plan and measure their effectiveness along the way.

Understand your market
Your audience is the heart of your digital marketing strategy, and it is important to know your target audience — the people you are trying to reach. Your brand communicates with your customers through blog posts, marketing copy, email newsletters, and more. The entire content marketing strategy should be audience-centric. The best way is to know your audience, uncover the channels they are using, identify the lingo that resonates with them, and create content pieces that include their tone of voice, most-used hashtags, etc.

Keep an eye on the competition
Take a moment and analyze the competition. How are they leveraging their digital marketing efforts? Compare your progress to your competitors’. By understanding what the competition is doing, your company can position your products or services to show how you provide a better value in the marketplace.

Optimization
Make time for analyzing and optimizing — it is essential to growing your digital marketing plan and your business. By examining your digital marketing efforts, you can understand your successes, failures, or identify new opportunities.

We will help your business tell it’s own story through branding, search engine marketing, search engine optimization, social media marketing & engagement, dedicated lead capturing pages, and more!